What do you think is the main motive of CSR? Is it to gain a competitive edge over other in the market? Or is it to do something that the others are not doing or even thinking of doing? Is it like a big picture idea that would help your brand grow in a positive manner while helping the world grow too? The answer to all these questions will be yes.
CSR, or Corporate Social Responsibility, is a management concept that revolves around companies integrating social and environmental concerns in their business operations and interactions with the stakeholders.
CSR is an umbrella concept that covers issues like-
Environmental Matters– Taking care of the environmental issue is one thing that the companies of today need to incorporate in their CSR initiative. If you do not make the environment better then there is no use of even trying to improve your business. Some ways to do that can be-
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Getting the ISO 14001 accreditation
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Minimizing the wastage of resources and promoting reuse and recycling initiatives.
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Most focus on the usage of renewable energy so as to sustain the non-renewable ones.
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Getting involved with environmental organizations and becoming a member of those, so as to gain information about how to sustain the environment.
Employees’ Well-Being– Any company can only flourish if its employees are happy and content. If the people who work for you are not taken care of then no company can develop. Your employees should be your very first priority. To do that you can make use of the following ideas-
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Start investing in people of your company both economically and emotionally.
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Make sure that the work-life balance policies of your company are sorted and the employees are comfortable with it.
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Your office should be a family-friendly workplace.
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Organizing social events for employees can be a great way to make them feel valued and loved.
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Invest in employment of old and disadvantaged people, so as to promote equality beyond disability.
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1-1 mentoring programs can be a great way to promote your employees’ personality development.
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360 degree appraisal systems help in boosting the employees’ potential and zeal for work.
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